Our marketing strategy for this Tour is to remake
the Beatles legacy that existed many years ago. We are planning
to do this by taking old album covers and transforming them into
album covers of Paul McCartney and the Holograms. This will attract
our target market, the baby boom age that are looking to relive their youth. The
main theme of this tour is to make the audience feel like they are back at the
venues and shows we are taking the tour to. One main way we are achieving this
atmosphere for our tours is performing in the most famous venues that the
Beatles have previously performed in, as well as this we will be having Paul
and the Holograms sing the songs that they sang at their previous shows in
order to achieve the authenticity of a real Beatles show
